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When a business becomes its primary product

The world of retail is made up of small and large businesses located in different contexts, from major retail centres to street sites. In the digital era, the physical business is required to meet an infinitely greater number of requirements from end users. At stake? Losing the battle with online business or stronger competitors. The identification of the physical location of a shop by CB Commercial therefore involves an analysis of feasibility in terms of economics, the profitability coefficient for the retail space, the appropriate positioning in relation to the urban context and receptiveness by customers in terms of footfall and road connections.

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